Yankee Group's 2011 European Mobile User Study is designed to help both European and global firms make better product, pricing and segmentation decisions. The study polls 5,000 consumers and 2,250 employees and IT decision-makers across five European countries: France, Germany, Italy, Spain and the U.K.
The offering provides key insights into European mobile user behavior, attitudes and purchase plans. For example, it finds 40 percent of consumers who intend to buy a smartphone as their next mobile device will choose an iPhone. Android-based devices come in second (19 percent), followed by BlackBerry (17 percent) and Nokia (15 percent).
Register below to download a FREE European Mobile User Study data snapshot. Gain insight into European mobile user behavior, attitudes and purchase plans.
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