Yankee Group surveys reach a total of U.S. 22,000 consumers, employees and IT decision-makers every year delivering a unique view of the connectivity industry from market trends to respondent preferences and purchase plans. Using a continuous methodology, our surveys reveal insights that predict future motivations and behaviors, while also providing a regular pulse of current attitudes.
Download free survey results and datasheets below to learn more about our Consumer and Enterprise Surveys.
Consumer Surveys
Yankee Group Consumer Surveys probe what consumers think and how they spend their time and money on connectivity-related services, digital media and applications. They reach a total of 15,000 U.S. consumers each year through twelve rolling survey waves. The Consumer Surveys are available in two modules:
Connectivity Choices looks at the connectivity decisions consumers make and the trends emerging from their behavior.
Digital Experience looks at the consumption of media and applications after consumers make their connectivity choices.
>> Download the Yankee Group Consumer Survey datasheet for more information
>> View survey highlights in our Consumer Survey snapshot including mobile services used, service providers selected, monthly spending, churn plans, perceptions of 4G and more.
Enterprise Mobility Surveys
Yankee Group Enterprise Mobility Surveys probe what mobile employees and organizations think and how they spend their time and money on connectivity-related services, digital media and applications. They reach a total of 7,000 employees and IT decision-makers through four quarterly survey waves. The Enterprise Mobility Survey is available in two modules:
Empowered Employee asks workers for their perspective on enterprise mobility.
IT Decision-Maker surveys enterprise mobility decision-makers in IT departments and line-of-business managers who make or budget IT decisions.
>> Download the Yankee Group Enterprise Mobility datasheet for more information
>> View survey highlights in our Enterprise Mobility snapshot covering employee mobility, service provider selection, billing structure, usage of consumer services within enterprise, company support by OS and more.